See The PATTRNS Global Brand into a UK-Specific
Adapting See The PATTRNS from a global platform into a UK-specific brand experience required a complete rebuild of its design foundation. With missing files, assets originally created in Adobe XD, and an inconsistent design system, the project demanded both technical precision and creative problem-solving. I led the migration into Figma, reworked typography, and established a scalable design system while collaborating closely with UK cross-functional teams to ensure brand alignment and user-focused outcomes.
Project: See The PATTRns
Role: Senior UX designer
Software: Figma, Illustrator, Adobe XD
Problem
The See The PATTRNs website needed to transition from a global platform to a UK-specific brand presence. When I joined the project, I faced immediate challenges:
Challenges
Missing or incomplete design files
Assets originated in Adobe XD, while the team operated in Figma
Inconsistent design system and typography, making updates difficult
These obstacles made it impossible to simply iterate — the site had to be rebuilt from the ground up.
Process
To move the project forward, I migrated the entire design workflow into Figma and rebuilt the experience step by step:
Reworking Typography — established a clear, accessible typographic hierarchy to improve readability for healthcare audiences.
Building a Scalable Design System — created reusable components, color tokens, and layout grids to ensure consistency and speed of future updates.
Reconstructing Assets — recreated missing elements and redesigned layouts to meet the UK brand’s requirements.
Cross-Functional Collaboration — partnered closely with UK-based teams across content, development, and brand to ensure accuracy, compliance, and alignment with local needs.
Solution
The rebuild resulted in a fully Figma-based design system that provided:
Cohesive, UK-specific branding aligned with the global identity
Stronger visual hierarchy through redefined typography
Modular components for faster design and development cycles
A smoother workflow for designers, developers, and content teams
Outcomes
Consistency: Unified design system and visual language across the UK platform
Efficiency: Reduced turnaround time thanks to scalable components in Figma
Collaboration: Improved alignment between design, dev, and brand teams in the UK
Scalability: A strong foundation for future features and regional adjustments
Due to privacy reasons, I cannot share the detailed design process or internal files. The final product demonstrates the transformation and the value of rebuilding a fragmented system into a scalable, user-centered solution.
