See The PATTRNS UK:
Localizing a Global Healthcare Platform
Led the strategic redesign of See The PATTRNS for the UK market, transforming a fragmented global platform into a localized healthcare experience. Faced with missing design files, inconsistent systems, and UK-specific regulatory requirements, I rebuilt the entire design foundation while collaborating across UK cross-functional teams to deliver a scalable, compliant product.
Focus: Healthcare platform localization, design systems, cross-market strategy
Role: Senior UX designer
Software: Figma, Illustrator, Adobe XD
The Challenge
See The PATTERNs needed a UK-specific presence to serve local healthcare audiences with region-appropriate content, compliance requirements, and brand positioning. The existing global platform couldn't be simply adapted - technical debt and fragmented design files meant starting fresh.
Key Constraints:
Missing or incomplete design files from the original Adobe XD build
No existing design system or component library
Need to maintain global brand alignment while meeting UK market needs
Tight timeline with cross-functional UK teams waiting on design foundation
Approach
Strategic Foundation Partnered with UK stakeholders to define what differentiated the UK experience from global - identifying content structure, regulatory needs, and audience expectations that required localization beyond simple translation.
System Rebuild Established Figma-based design system from scratch:
Defined typography hierarchy optimized for healthcare content readability
Created modular component library enabling rapid iteration
Built design tokens and documentation for UK dev team handoff
Cross-Functional Collaboration Aligned UK content, development, brand, and compliance teams throughout - ensuring design decisions supported both user needs and business requirements.
Impact
For Users:
Localized healthcare content with UK-appropriate information architecture
Improved readability through refined typography and visual hierarchy
For Business:
Scalable design system enabling faster UK feature development
Reduced design-to-development friction through Figma workflow
Foundation supporting future UK market expansion
For Team:
Unified design language across UK touchpoints
Reusable components accelerating cross-team collaboration
Documentation enabling design system adoption
Due to NDA, detailed design process and internal files cannot be shared. Final product demonstrates strategic localization and system-level thinking.
