Merlin Patient Portal: Real-time transparency for cancer patients during treatment

Drawing on 6 years of healthcare UX experience, I designed Merlin to address a critical gap in patient experience: the lack of real-time transparency that patients expect from every other industry.


Project Details:

  • Type: Strategic Design Exploration

  • Role: End-to-end Product Strategy & Design

  • Focus: Two-sided platform for patient experience + hospital operations

  • Expertise Applied: Healthcare UX, service design, operational efficiency, privacy-compliant design

  • Software: Figma, Adobe XD, Adobe InDesign, Illustrator

The Problem

The Transparency Gap

Research shows cancer patients wait an average of 183.5 minutes from arrival to treatment¹ yet receive no visibility into delays, doctor availability, or when they should actually arrive. Airports show flight delays, restaurants send table-ready texts, ride-share apps track drivers - yet healthcare, where the stakes are highest, leaves patients in the dark.

Meanwhile, hospitals already have the infrastructure through barcode systems, patient tracking, and scheduling software, but lack a patient-facing layer to communicate real-time status while maintaining privacy compliance.

The Challenge:

Design a platform that provides flight-tracker-level transparency for patients while giving hospitals operational insights to improve efficiency - all within healthcare privacy and regulatory constraints.

Research & Approach

I analyzed wait time studies in oncology settings, examined transparency models from airlines and transportation apps, and researched hospital operational systems and existing infrastructure.

Key Insights:

  • Patients feel powerless during medical uncertainty - transparency reduces anxiety

  • Hospitals have tracking data but no patient-facing communication layer

  • Real-time updates must balance transparency with HIPAA privacy requirements

  • Operational visibility helps hospitals identify bottlenecks and improve efficiency

Design Considerations

Privacy & Compliance
Status updates are carefully anonymized ("Doctor is with a previous patient" not "with Patient X"). All real-time tracking uses patient-controlled permissions and meets HIPAA requirements.

Implementation Strategy
Full deployment requires significant system integration. A phased rollout would start with high-volume, predictable appointments (routine checkups, scheduled infusions) before expanding to complex care - acknowledging the reality of legacy hospital systems while demonstrating long-term value.

The solution: two-sided platform

Patient Experience

Real-Time Appointment Intelligence Live status tracking with smart notifications: "Your doctor is running 30 minutes late - arrive at 10:30 AM instead of 10:00 AM." Transparent updates show progress: "Doctor with previous patient" → "Lab processing results" → "Ready for you."

Seamless Hospital Experience

  • QR code check-in (like mobile boarding pass) eliminates front desk wait

  • Turn-by-turn indoor navigation for large hospital campuses

  • In-app food ordering timed to appointment status

  • Automated valet: request car pickup from treatment room

  • Unified view: appointments, results, messages, prescriptions

Hospital Operations Dashboard

Efficiency Analytics Real-time visibility into bottlenecks (pharmacy delays, lab processing times), average wait times by department and doctor, patient flow visualization, and no-show pattern analysis.

Process Optimization Data-driven scheduling improvements, resource allocation based on actual appointment durations, and predictive modeling for better capacity planning.

The Impact

For Patients: Reduced wasted time and anxiety, control during vulnerable moments
For Hospitals: Data-driven improvements, reduced no-shows, competitive differentiation, measurable efficiency gains

The complexity of healthcare systems is exactly why thoughtful design intervention is valuable. This concept demonstrates strategic thinking beyond individual features by framing healthcare transparency as a service design problem.

¹ Mahrous M, El Shaer E, Rezik L, Taha S, Yosef A. Decreasing prolonged waiting times for chemotherapy administration for patients with cancer. Global Journal on Quality and Safety in Healthcare. 2018;1(2):44-48.

Final designs

merlinwelcome.png
merlin-mockup.png
Previous
Previous

MDS Patient Journey: Gamifying Complex Healthcare Education

Next
Next

Women's Conference 2025: Complete Conference Brand & Experience