Sarah Maddox Design
Strategic branding
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Green and Easy Branding

Year: 2011

Logo Design


Objective: Create a unique eco-friendly logo and branding for an up-scale UK Midlands appliance company.


The client wanted a modern, clean design and had seen some of my previous work which reflected this ideal. They wanted to keep with the eco-friendly look, while ensuring a modern feel.

The client was already known by their web address, this is why it was so important to incorporate that within the design.

I enjoyed working with this client as between the both of us we came up with a very modern and professional look which would translate well within a shop environment. I wanted to used charcoal grey as a neutral to make the greens pop and show the simplicity and professionalism of the logo.

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